Latest / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Sunk Cost Fallacy Keeps You Stuck
Why do we keep watching terrible movies, stay in bad relationships, or hold losing stocks? It's the sunk cost fallacy — a cognitive bias that makes us throw good money after bad because we've already invested. In this episode, Lucas and Luna break down how airlines, subscription services, and software companies weaponize this bias to keep you paying. They examine the psychology behind the Concorde fallacy, why 'non-refundable' is a trap, and how a simple mental reframe can save you thousands. Specific case studies include a gym chain's membership retention strategy…
The skinny
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