Latest / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
The Framing Effect How One Word Changes Every Purchase
In this episode of Marketing Psychology with Fexingo, Lucas and Luna dive into the framing effect—how the way a choice is presented can dramatically shift consumer behavior. Using real-world examples like a 2017 study on ground beef that found '75% lean' outsold '25% fat' by a wide margin, they explore how marketers frame prices, risks, and benefits to nudge decisions. They also discuss how streaming services frame monthly subscriptions vs annual plans, and why 'processing fee' sounds worse than 'service charge.' The hosts explain why framing works…
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