The Peak-End Rule How Memory Rewrites Your Experience

Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior · May 25, 2026 · 7m · transcript

In this episode of Marketing Psychology with Fexingo, Lucas and Luna unpack the Peak-End Rule, the cognitive bias that explains why we judge experiences not by their total pleasure or pain but by their most intense moment and their end. They trace its origin to Daniel Kahneman's 1993 cold-pressor experiments, where participants preferred a longer painful trial that ended less painfully. Then they apply it to modern marketing: how Disney engineers the final ride exit through the gift shop, how Delta curates the baggage-claim moment, and how a small dental practice in Portland redesigned…