Latest / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Pratfall Effect Makes Flawed Brands More Likable
In this episode of Marketing Psychology, Lucas and Luna explore the Pratfall Effect — the counterintuitive finding that admitting a small flaw can make a brand more trustworthy and human. They trace the 1966 experiment by Elliot Aronson, where a competent person who spilled coffee was rated higher than a flawless one, and apply it to modern marketing. Lucas uses Domino's Pizza's 2009 'Pizza Turnaround' campaign as a concrete case: after years of mediocre product, Domino's ran ads showing focus groups trashing their old pizza and the CEO admitting they had to change…
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