Latest / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
The Practice Effect How Repetition Shapes Brand Preference
Episode 12 of Marketing Psychology explores the 'mere exposure effect' — the psychological principle that people develop a preference for things simply because they are familiar. Lucas and Luna break down how brands like Coca-Cola, McDonald's, and Spotify use repetition to build subconscious trust, using specific studies like Zajonc's 1968 experiment and real-world data from advertising frequency research. They discuss why over-exposure can backfire, the 'wear-out' threshold in digital ads, and how startups can apply the principle without a massive budget…
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