Latest / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
The Choice Overload Effect Why Less Sells More
Episode 19 of Marketing Psychology with Fexingo digs into the choice overload effect — the counterintuitive finding that more options actually reduce purchase likelihood and satisfaction. Lucas and Luna explore the famous 2000 jam study by Sheena Iyengar, where a display of 24 jams drew more attention but a display of 6 jams led to ten times more sales. They connect this to real-world applications: how Trader Joe's limits stock-keeping units to about 2,000 versus a supermarket's 40,000, how Netflix's 'continue watching' reduces choice friction, and why brands like…
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