Latest / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
Why Brands Use the Decoy Effect Without You Noticing
In this episode, Lucas and Luna unpack the decoy effect — a pricing strategy that nudges you toward a specific choice by making one option seem ridiculous. Using popcorn pricing at movie theaters, subscription plans from The Economist, and a famous experiment by Dan Ariely, they show how adding a decoy option changes what you choose. Lucas explains the math: when you add a $13 digital-only subscription to a $125 print-plus-digital bundle, suddenly the bundle looks like a steal. Luna pushes back on whether decoys work in every category or if consumers are wising up. They close by asking: once…
The skinny
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