Latest / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Pratfall Effect Makes Flawed Brands More Likable
Why do some brands win us over by showing their cracks? In this episode, Lucas and Luna unpack the Pratfall Effect — the counterintuitive psychological principle where a small flaw makes a competent person or brand more relatable and trusted. They trace the 1966 experiment by Elliot Aronson, where a bumbling scholar was rated higher than a perfect one, then connect it to modern marketing: from the 1987 Tylenol recall that rebuilt trust through transparency to a 2022 study on chatbot errors that boosted user engagement by 23%. The hosts explore how brands like Domino's Pizza used a…
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