How the Mere Exposure Effect Builds Brand Trust

Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior · Jun 6, 2026 · 7m · transcript

In this episode of Marketing Psychology, Lucas and Luna explore the Mere Exposure Effect, a psychological principle where repeated exposure to something increases our liking of it. They break down how brands like Coca-Cola, McDonald's, and Spotify use this effect to build trust and familiarity. Using the example of Coca-Cola's 'Hilltop' commercial and the mere-exposure study by Robert Zajonc, they explain why you're likely to prefer brands you see often, even if you don't notice them. They also discuss the pitfalls, like overexposure and the wear-out effect, and…