How the Mere Exposure Effect Builds Brand Loyalty

Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior · May 26, 2026 · 7m · transcript

Episode 13 of Marketing Psychology dives into the Mere Exposure Effect — the psychological phenomenon where repeated, non-intrusive exposure to a brand makes us prefer it, without us even realizing why. Lucas and Luna break down the 1960s Zajonc experiment that proved familiarity breeds liking, then trace how Spotify, Coca-Cola, and a 2024 study on banner ads exploit this bias. They discuss why frequency without friction is the key, the risk of overexposure, and how small brands can apply the principle on a budget. Listeners learn why that one song you hated is now your favorite — and why…