Latest / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Halo Effect Shapes Every Brand You Trust
Lucas and Luna unpack the halo effect — the cognitive bias that makes us assume one great trait means everything is great. They trace it through real marketing history: how Apple used Steve Jobs' product-launch charisma to sell the original iPhone, making consumers believe a phone with no keyboard and a single speaker was a reliable communication device. They break down why a brand like Patagonia can charge 30 percent more than competitors for a basic fleece, and why that premium holds even when objective tests show comparable quality. The episode zooms in on a 2026 study from…
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