Latest / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
Why We Click Without Thinking The ZMOT Explained
Lucas and Luna break down the Zero Moment of Truth (ZMOT) — Google's 2011 insight that still shapes every purchase you make. How a single search result or review can decide a sale before you ever touch a product. Using real examples from Amazon and travel booking, they explain why 70% of purchase decisions are now locked in before a customer even enters a store or clicks 'add to cart'. Plus: why brands that dominate the ZMOT spend less on ads but convert more. The hosts also offer a light donation ask for listeners who find value in the show.
#ZMOT #ZeroMomentOfTruth…
The skinny
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