Latest / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
The Scarcity Principle How Limited Availability Drives Demand
In this episode of Marketing Psychology, Lucas and Luna unpack the scarcity principle — why limited availability makes products feel more valuable. They examine real-world case studies like Supreme's drop model, Disney's Vault strategy, and the 2017 Tickle Me Elmo frenzy. Lucas explains the psychological mechanism: scarcity triggers a fear of missing out and shifts decision-making from rational evaluation to emotional urgency. Luna questions whether scarcity marketing can backfire when brands overuse it, citing examples like fast fashion 'flash sales' that eroded trust…
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