Latest / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Decoy Effect Steers Every Choice You Make
In this episode, Lucas and Luna break down the decoy effect—a pricing and product placement tactic that makes one option look irresistible by adding a third, inferior choice. They trace it back to a famous 1992 experiment by Dan Ariely and Amos Tversky, where magazine subscription ads with an expensive print-only option made a print-plus-digital bundle seem like a steal. Then they explore how it shows up today: in cinema popcorn sizes, airline seat upgrades, and even LinkedIn Premium pricing tiers. Lucas explains why The Economist's original three-option structure (web-only, print-only…
The skinny
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