Latest / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How Endowment Effect Makes You Overvalue What You Own
Lucas and Luna dive into the endowment effect — the behavioral bias where people overvalue things simply because they own them. Using the IKEA effect and the tale of a 1980s wine collector, this episode unpacks why free trials work, why used cars depreciate the moment you drive off the lot, and how brands like Dulux paint and Strava use ownership to boost loyalty. Plus: a two-dollar listener-support pitch that doesn't break the flow.
#EndowmentEffect #BehavioralEconomics #MarketingPsychology #IKEAEffect #LossAversion #DanielKahneman #RichardThaler #CognitiveBias #ConsumerBehavior…
The skinny
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