How the Google Effect Changes What We Remember About Brands

Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior · Jun 1, 2026 · 9m · transcript

In this episode of Marketing Psychology with Fexingo, Lucas and Luna explore the Google Effect — also known as digital amnesia — and how it reshapes brand recall and advertising strategy. When people know they can look up information later, their brains encode less. For marketers, that means traditional brand-awareness tactics like jingles and slogans may be losing power, while searchable, on-demand utility becomes the new loyalty driver. The hosts discuss a 2011 Columbia study where participants forgot facts they believed were stored on a computer, and how that dynamic plays out with voice…