Latest / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Scarcity Principle Creates Urgency in Marketing
In this episode of Marketing Psychology, Lucas and Luna explore the Scarcity Principle — the psychological trigger that makes limited availability increase perceived value. They break down Robert Cialdini's classic research, the 1975 'cookies in a jar' study that proved scarcity works even when the product is identical, and how modern marketers apply it through limited drops, countdown timers, and flash sales. They examine why Apple uses scarcity for product launches, how Booking.com turns hotel rooms into race conditions, and the fine line between genuine scarcity and…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.