Latest / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Mere Exposure Effect Builds Brand Familiarity
Why do we prefer things we've seen before, even if we don't consciously remember them? In this episode, Lucas and Luna unpack the Mere Exposure Effect — the psychological phenomenon where repeated exposure to a stimulus increases liking. They explore Robert Zajonc's classic 1960s experiments showing that people rated Chinese characters more positively after seeing them multiple times, even when they believed they were seeing them for the first time. The conversation connects this to modern marketing strategies: how Netflix's auto-play thumbnails, Spotify's Discover…
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