Latest / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Peak-End Rule Shapes Customer Memory
In this episode of Marketing Psychology, Lucas and Luna explore the Peak-End Rule — the psychological tendency for people to judge an experience based on its most intense moment and its ending, rather than the total sum of the experience. They break down real-world applications from Disney's ride design to a dentist's chair, showing how marketers can engineer peak moments and strong endings to leave customers with a positive memory, even if the experience had rough patches. Learn how to apply this rule to your own customer journey — and why a small surprise at the end can make more…
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