Latest / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
The Pratfall Effect Why We Trust Flawed Brands
In this episode of Marketing Psychology with Fexingo, Lucas and Luna explore the pratfall effect: why brands that show small flaws can actually become more trustworthy. They use the case of a 2009 study by social psychologist Elliot Aronson, where a competent person who spilled coffee was rated more likable. They contrast this with luxury brands like Porsche and Rolex, which rarely show flaws, and discuss when pratfall works—and when it backfires. The hosts dig into a 2024 experiment involving AI customer service chatbots: those that admitted minor mistakes had 12% higher customer…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.