Latest / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
The Mere Exposure Effect Why Familiarity Drives Sales
Episode 103 of Marketing Psychology explores the Mere Exposure Effect—the psychological principle that people develop a preference for things simply because they are familiar. Lucas and Luna dissect how this bias shapes brand loyalty, advertising repetition, and even packaging design. Using real-world examples like Coca-Cola's contour bottle and Spotify's Discover Weekly algorithm, they explain why mere exposure works, when it backfires, and how marketers can ethically leverage it without annoying customers. A must-listen for anyone in marketing, branding, or consumer behavior…
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