Latest / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
The Hindsight Bias How It Warps Your Marketing Decisions
Episode 85 of Marketing Psychology with Fexingo explores the hindsight bias — the 'I knew it all along' effect — and how it distorts how marketers evaluate campaigns, allocate budgets, and interpret results. Lucas and Luna unpack the 1970s Baruch Fischhoff experiments, the painful example of New Coke's post-mortem, and the cognitive trap that makes every past decision feel obvious. They discuss why retrospective overconfidence leads to underinvesting in bold strategies, how to keep an 'honest journal' of predictions, and why pre-mortems beat post-mortems. Practical…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.