Latest / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Endowment Effect Makes Customers Overvalue What They Own
Why do we ask $50 for a coffee mug we'd never pay $10 for? In Episode 90 of Marketing Psychology with Fexingo, Lucas and Luna unpack the endowment effect — the behavioral bias that makes people overvalue what they already own. Using real-world examples from IKEA's 'take it home today' strategy to Zillow's failed home-flipping experiment and a classic mug-trading study by Nobel laureate Richard Thaler, they reveal how this bias drives everything from retail pricing to SaaS free trials. The hosts also explore how marketers can ethically leverage the endowment effect…
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