Latest / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Scarcity Effect Drives Urgency and Sales
Why do limited-time offers and 'only 3 left' messages work so consistently? In this episode of Marketing Psychology with Fexingo, Lucas and Luna unpack the scarcity effect through the lens of real-world experiments and campaigns. They look at the famous 1975 'cookie jar' study by Worchel, Lee, and Adewole — which showed that cookies in a nearly empty jar were rated as more desirable than identical cookies from a full jar — and trace the same principle through modern tactics like Booking.com's 'only 1 room left' notifications and Supreme's weekly drop…
The skinny
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