Latest / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How Social Proof Works in the Age of Reviews and Influencers
In this episode, Lucas and Luna unpack the social proof principle, looking at how a single five-star review can shift consumer behavior more than a company's own marketing claims. They trace the classic 1960s Asch conformity experiment — where 75 percent of participants gave a wrong answer just to fit in — and connect it to today's e-commerce ratings, influencer endorsements, and the surprising finding from a BrightLocal study that 87 percent of consumers read online reviews for local businesses in 2025. The hosts discuss why social proof backfires when reviews are obviously fake…
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