How the Framing Effect Changes Your Buying Decision

Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior · Jun 18, 2026 · 8m · transcript

In this episode of Marketing Psychology with Fexingo, Lucas and Luna unpack the framing effect: how the way a choice is presented (gain vs. loss, 90% fat-free vs. 10% fat) radically shifts consumer behavior. They dive into classic research by Tversky and Kahneman, then look at real-world applications: from Netflix's '87% match' vs. '13% miss' to car dealerships framing options as savings. They also explore ethical boundaries and how savvy marketers can use framing without manipulation. If you've ever wondered why you chose one product over an almost identical…