Latest / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Dunning-Kruger Effect Warps Consumer Confidence
Episode 80 of Marketing Psychology with Fexingo explores the Dunning-Kruger effect — the cognitive bias where people with low knowledge overestimate their competence, and experts underestimate theirs. Lucas and Luna break down why this matters for marketers, using the real-world case of a 2024 DIY investment platform study that found 63% of new users rated their trading skill as 'above average' despite losing money. They discuss how brands can avoid alienating knowledgeable customers while gently guiding novices, and why overconfident buyers are actually a retention risk. The…
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