Latest / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the IKEA Effect Makes You Love What You Build
In this episode of Marketing Psychology, Lucas and Luna explore the IKEA effect — why consumers place a higher value on products they have partially assembled or created themselves. Using real-world examples like Build-A-Bear and IKEA's own Billy bookcase, they unpack the psychological drivers behind this bias: effort justification, ownership, and competence signaling. The discussion also touches on how brands from food kits to software use co-creation to boost loyalty. Listeners will learn one actionable insight: why letting customers 'work' for a product can increase…
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