Latest / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
The Peltzman Effect Why Safety Labels Backfire
Lucas and Luna dissect the Peltzman Effect — the counterintuitive behavioral quirk where adding safety features or warnings actually makes people take more risks. They anchor the episode in a 2025 study from the University of Chicago on food warning labels: when snack packages carried bold 'High Sugar' warnings, consumers not only bought more of them, but also reported feeling less guilty afterward. Lucas explains how economist Sam Peltzman first identified the effect in car safety regulation in 1975, and Luna connects it to modern marketing pitfalls — from bank overdraft warnings…
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