Latest / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
The Spotlight Effect Why You Think Everyone Notices You
In this episode of Marketing Psychology with Fexingo, Lucas and Luna explore the Spotlight Effect — the cognitive bias that makes us believe people are paying far more attention to us than they actually are. They anchor the discussion on a real-world case: how Red Bull leveraged the Spotlight Effect in its 2012 Stratos jump with Felix Baumgartner, turning a niche stunt into a global brand moment by making viewers feel personally watched. Lucas contrasts it with a common marketing mistake: brands that over-personalize emails or ads, assuming customers care more than they do. Luna brings in…
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