Latest / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Framing Effect Changes Every Purchase Decision
Episode 79 of Marketing Psychology with Fexingo unpacks the framing effect — how the way a choice is presented shifts what people pick. Lucas and Luna use a classic 1980s Tversky and Kahneman study on disease prevention programs to show identical data producing opposite preferences. They trace the effect into modern pricing: a $5 monthly subscription framed as $60 per year versus 17 cents a day. They also explore how negative framing works in public health campaigns, examining an anti-texting-while-driving ad that used loss-framed messaging to cut risky behavior by 23 percent. The episode…
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