Latest / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
The Peltzman Effect Why Warnings Backfire
Lucas and Luna explore the Peltzman Effect, a behavioral economics principle where safety warnings or added protections actually increase risk-taking. Using real examples like car safety features, the FDA's Nutrition Facts panel, and a failed drug-safety campaign, they explain why making things 'safer' can paradoxically lead to more dangerous behavior. This episode dives into the 1975 study by economist Sam Peltzman, the data on seatbelt laws and accident rates, and what it means for marketers trying to design effective warning messages. Perfect for anyone in marketing, product…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.