Latest / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the IKEA Effect Makes You Love What You Build
Episode 75 of Marketing Psychology dives into the IKEA Effect: why we irrationally overvalue things we've assembled ourselves. Lucas and Luna explore the 2011 study by Norton, Mochon, and Ariely that coined the term, showing how participants valued their own folded origami as highly as expert creations. They discuss real-world applications—from Build-A-Bear's billion-dollar business to IKEA's flat-pack empire—and the marketing trap of making customers work too hard. The hosts also examine how meal kit services like Blue Apron and software customization features leverage the…
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