Latest / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Sunk Cost Fallacy Keeps You Stuck in Bad Choices
Why do we stay too long in bad meetings, keep watching terrible movies, or hold losing stocks? It's the sunk cost fallacy — our irrational commitment to past investments. In this episode of Marketing Psychology, Lucas and Luna break down the cognitive bias that makes us throw good money after bad, using real-world examples from subscription services, loyalty programs, and even the Concorde supersonic jet. They explore how brands exploit this bias with prepayment models and 'all-access' passes, and share practical counter-strategies like the 'outsider test' and…
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