Latest / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Sunk Cost Fallacy Keeps You Buying In
Why do people keep pouring money into a failing gym membership, a half-read book, or a bloated software subscription? The answer is the sunk cost fallacy, and it's one of the most powerful (and dangerous) psychological traps in marketing. In this episode, Lucas and Luna explore how companies from movie theaters to SaaS platforms design pricing and experiences to exploit our reluctance to cut losses. They break down the difference between a true sunk cost and a smart 'keep going' decision, and share one simple mental trick to protect your wallet. Plus: the one question to ask…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.