Shows / What's Broken in GTM and How to Fix It
What's Broken in GTM and How to Fix It
Exploring the key go-to-market challenges that SaaS organisations face and how to overcome them to ensure success.
Episodes
- What's Broken in GTM and How to Fix It
Quick Fire Series: Closed Won Is Where Value Creation Begins
Episode 64 - Quick Fire Series: Closed Won Is Where Value Creation Begins Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon…
- What's Broken in GTM and How to Fix It
Quick Fire Series: The Customer Does Not Experience Your Org Chart
Episode 63 - Quick Fire Series: The Customer Does Not Experience Your Org Chart Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and…
- What's Broken in GTM and How to Fix It
Quick Fire Series: The Market Does Not Begin with Your Sales Motion
Episode 62 - Quick Fire Series: The Market Does Not Begin with Your Sales Motion Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and…
- What's Broken in GTM and How to Fix It
Quick Fire Series: ICP Is Not Segmentation
Episode 61 - Quick Fire Series: ICP Is Not Segmentation Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week…
- What's Broken in GTM and How to Fix It
Quick Fire Series: Revenue Is a System Not a Sales Number
Episode 60 - Quick Fire Series: Revenue Is a System Not a Sales Number Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon…
- What's Broken in GTM and How to Fix It
Summer Cognoscenti Wrap-up with Ian Truscott
Episode 59 - Summer Cognoscenti Wrap-up with Ian Truscott Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week…
- What's Broken in GTM and How to Fix It
Summer Cognoscenti Series - Gerry Hill: Stop Suppressing Your TAM
Episode 58 - Summer Cognoscenti Series - Gerry Hill: Stop Suppressing Your TAM Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon…
- What's Broken in GTM and How to Fix It
Goodhart, Governance and the GTM Machine
Episode 57 - Goodhart, Governance and the GTM Machine Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week…
- What's Broken in GTM and How to Fix It
Cognoscenti Archive: Andy Champion & Wayne Starritt
Episode 56 - Cognoscenti Archive: Andy Champion & Wayne Starritt Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each…
- What's Broken in GTM and How to Fix It
Summer Cognoscenti Series - Travis Brown: From Leadership Intent to Organisational Behaviour
Episode 55 - Summer Cognoscenti Series - Travis Brown: From Leadership Intent to Organisational Behaviour Welcome to What’s Broken in GTM and How to Fix It…
- What's Broken in GTM and How to Fix It
Summer Cognoscenti Series - David Keene: AI, Trust and GTM Architecture
Episode 54 – Summer Cognoscenti Series - David Keene: AI, Trust and GTM Architecture Welcome to What’s Broken in GTM and How to Fix It with Louis Fernandes and…
- What's Broken in GTM and How to Fix It
Summer Cognoscenti Series - Kevin Brown: Governance and Building Operating Discipline
Episode 53 - Kevin Brown - Governance and Building the Operating Discipline Before Scale Welcome to What’s Broken in GTM and How to Fix It with Louis Fernandes…
- What's Broken in GTM and How to Fix It
Summer Cognoscenti Series – JD Miller: The New CRO Playbook
Episode 52 – Summer Cognoscenti Series – JD Miller: The New CRO Playbook Welcome to What’s Broken in GTM and How to Fix It with Louis Fernandes and Simon…
- What's Broken in GTM and How to Fix It
When an AI-Native SaaS Bet Doesn't Work Out
Episode 51 - When an AI-Native SaaS Bet Doesn't Work Out Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week…
- What's Broken in GTM and How to Fix It
The Story So Far
Episode 50: The Story So Far Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week, together with occasional…
- What's Broken in GTM and How to Fix It
Growth Architecture pt4
Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week, together with occasional guests, we explore the challenges…
- What's Broken in GTM and How to Fix It
Growth Architecture pt3
Episode 48 - Growth Architecture pt3 Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each episode, together with…
- What's Broken in GTM and How to Fix It
Growth Architecture Part 2
Episode 47 - Growth Architecture Part 2 Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week, together with…
- What's Broken in GTM and How to Fix It
Growth Architecture Part 1
Episode 46- Growth Architecture Part 1 Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week, together with…
- What's Broken in GTM and How to Fix It
Revenue Architecture Part 4
Episode 45- Revenue Architecture Part 4 Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week, together with…
- What's Broken in GTM and How to Fix It
Revenue Architecture Part 3
Episode 44 - Revenue Architecture Part 3 Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week, together with…
- What's Broken in GTM and How to Fix It
Revenue Architecture Part 2
Episode 43- Revenue Architecture Part 2 Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week, together with…
- What's Broken in GTM and How to Fix It
Revenue Architecture Part 1
Episode 42 - Revenue Architecture Part 1 Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week, together with…
- What's Broken in GTM and How to Fix It
Christmas Cognoscenti Interview: Isa Sher
Episode 41 - Christmas Cognoscenti Interview: Isa Sher Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week…
- What's Broken in GTM and How to Fix It
Christmas Cognoscenti Interview: Mark Stouse
Episode 40 - Christmas Cognoscenti Interview with Mark Stouse Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each…
- What's Broken in GTM and How to Fix It
Christmas Cognoscenti Interview: Mark Sherwood-Edwards
Episode 39- Christmas Cognoscenti Interview: Mark Sherwood-Edwards Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels…
- What's Broken in GTM and How to Fix It
Setting-up for FY26
Episode 38 - Setting-up for FY26 Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week, together with occasional…
- What's Broken in GTM and How to Fix It
Andy Champion & Wayne Starritt
Episode 37- Andy Champion & Wayne Starritt Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week, together with…
- What's Broken in GTM and How to Fix It
ART of Winning Beyond the 5%
Episode 36- ART of Winning Beyond the 5% Welcome to What's Broken in GTM and How to Fix It with Simon Danielsand guest co-host Ian Truscott. Each week…
- What's Broken in GTM and How to Fix It
Closing Out 2025
Episode 35- Closing Out 2025 Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week, together with occasional…
- What's Broken in GTM and How to Fix It
Sales Methodologies pt7 - Dinner Party Discussion
Episode 34 - Sales Methodologies pt7 - Dinner Party Discussion Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each…
- What's Broken in GTM and How to Fix It
Sales Methodologies pt6 - SPICED
Episode 33 - Sales Methodologies pt6 (SPICED) Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week, together…
- What's Broken in GTM and How to Fix It
Summer Cognoscenti Interview: Sarah Rhodes (repeat)
Episode 32 - Summer Cognoscenti Interview: Sarah Rhodes (repeat) Welcome to episode 32of What's Broken in GTM and How to Fix It with Louis Fernandes and Simon…
- What's Broken in GTM and How to Fix It
Sales Methodologies pt5 - MEDDPICC with Pim Roelofsen
Episode 31 - Sales Methodologies pt5 - MEDDPICC with Pim Roelofsen Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels…
- What's Broken in GTM and How to Fix It
Sales Methodologies pt4 - The JOLT Effect with Ted McKenna
Episode 30 - Sales Methodologies pt4 - The JOLT Effect with Ted McKenna Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon…
- What's Broken in GTM and How to Fix It
Live at CRO Connected Autumn Summit - The Human Element in the Age of AI
Episode 29 - Live at CRO Connected Autumn Summit - The Human Element in the Age of AI. Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes…
- What's Broken in GTM and How to Fix It
Sales Methodologies pt 3 – Challenger Sale
Episode 28 - Sales Methodologies pt3 - Challenger Sale. Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week…
- What's Broken in GTM and How to Fix It
Sales Methodologies pt2 – SPIN Selling
Episode 27: Sales Methodologies pt2 – SPIN Selling. Welcome What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week, together…
- What's Broken in GTM and How to Fix It
Sales Methodologies pt1 - Overview
Episode 26: Sales Methodologies pt1 - Overview. Welcome What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week, together with…
- What's Broken in GTM and How to Fix It
Summer Cognoscenti Interview Series Wrap-up
Episode 25: Summer Cognoscenti Interview Series Wrap-up. Welcome What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week…
- What's Broken in GTM and How to Fix It
Summer Cognoscenti Interview: Nicky Briggs
Episode 24: Nicky Briggs – Portfolio marketing. Welcome What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week, together with…
- What's Broken in GTM and How to Fix It
Summer Cognoscenti Interview: Gerry Hill
Episode 23: Gerry Hill - Outbound Sales, Trust and Cold-Calling Mastery. Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon…
- What's Broken in GTM and How to Fix It
Summer Cognoscenti Interview: David Meyer
Episode 22: David Meyer, Clarify B2B - real-world insight from navigating the frontline tensions between sales and marketing. Welcome to What's Broken in GTM…
- What's Broken in GTM and How to Fix It
Summer Cognoscenti Interview: Andy Champion
Welcome to episode 21 of What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week, together with occasional guests, we explore…
- What's Broken in GTM and How to Fix It
Summer Cognoscenti Interview: Sarah Rhodes
Welcome to episode 20 of What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week, together with occasional guests, we explore…
- What's Broken in GTM and How to Fix It
Summer Cognoscenti Interview: Joel Harrison
Welcome to episode 19 of What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week, together with occasional guests, we explore…
- What's Broken in GTM and How to Fix It
Summer Cognoscenti Interview: Ian Truscott
Welcome to episode 18 of What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week, together with occasional guests, we explore…
- What's Broken in GTM and How to Fix It
Summer Cognoscenti Interview: Ambre Jeanneau, Revenue Enablement Leader
Welcome to episode 17 of What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week, together with occasional guests, we explore…
- What's Broken in GTM and How to Fix It
Revenue Operations and Enablement (part 3)
Welcome to episode 16 of What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week, together with occasional guests, we explore…
- What's Broken in GTM and How to Fix It
Revenue Operations and Enablement (part 2)
Welcome to episode 15 of What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week, together with occasional guests, we explore…
- What's Broken in GTM and How to Fix It
Revenue Operations and Enablement (part 1)
Welcome to episode 14 of What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week, together with occasional guests, we explore…
- What's Broken in GTM and How to Fix It
Leveraging Data and Technology
Welcome to episode 13 of What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week, together with occasional guests, we explore…
- What's Broken in GTM and How to Fix It
Jon Clarke, 6Sense
Welcome to episode 12 of What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week, together with occasional guests, we explore…
- What's Broken in GTM and How to Fix It
Unit Economics
Welcome to episode 11 of What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week, together with occasional guests, we explore…
- What's Broken in GTM and How to Fix It
Simon Sharp, CEO, Verto
Welcome to episode 10 of What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week, together with occasional guests, we explore…
- What's Broken in GTM and How to Fix It
Operating Models (part 2)
Welcome to episode 9 of What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week, together with occasional guests, we explore…
- What's Broken in GTM and How to Fix It
Operating Models (part 1)
Welcome to episode 8 of What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week, together with occasional guests, we explore…
- What's Broken in GTM and How to Fix It
Optimising Sales Motions
Welcome to episode 7 of What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week, together with occasional guests, we explore…
- What's Broken in GTM and How to Fix It
Go-To-Market Strategy
Welcome to episode 6 of What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week, together with occasional guests, we explore…
- What's Broken in GTM and How to Fix It
Mark Walker, Founder and CEO, Revved Up
Welcome to episode 5 of What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week, together with occasional guests, we explore…