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The Story So Far
Episode 50: The Story So Far
Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues.
Marking the 50th episode, we reflect on the podcast’s journey before diving into the detail. Louis outlines what he sees as three defining themes that have shaped their thinking across the series: first, methodologies — from the early influence of the 95/5 concept and the 2009 HBR article “In a Downturn…
The skinny
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