Latest / What's Broken in GTM and How to Fix It
Mark Walker, Founder and CEO, Revved Up
Welcome to episode 5 of What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues.
This week sees our first guest joining us on the podcast as Mark Walker, Founder and CEO at Revved Up as we continue the discussion on segmentation, targeting and positioning. Here’s the TL;DL ( “too long, didn’t listen”) in case you don’t have time for the whole episode: Mark's core point is around discrimination - you have…
The skinny
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