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Quick Fire Series: Closed Won Is Where Value Creation Begins
Episode 64 - Quick Fire Series: Closed Won Is Where Value Creation Begins
Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues.
In this final episode of our five-part Quick Fire series running through Louis's What B2B Forgot newsletter arc, we start at the moment most companies think the job is done, when the deal closes, and ask why closed won is where value creation begins. Along the way…
The skinny
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