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When an AI-Native SaaS Bet Doesn't Work Out
Episode 51 - When an AI-Native SaaS Bet Doesn't Work Out
Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues.
In this episode Simon and Louis welcome back returning guest Mark Walker, Co-Founder at AI GTM Studio, who last appeared on episode five to discuss segmentation, targeting and positioning. This time, Mark generously agreed to talk through his experience as a seasoned GTM operator…
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