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Quick Fire Series: ICP Is Not Segmentation
Episode 61 - Quick Fire Series: ICP Is Not Segmentation
Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues.
We're two episodes into our Quick Fire series running through Louis's What B2B Forgot newsletter arc — and keen to hear what listeners think of the shorter, weekly format, so do let us know. Last time we set up the thesis that revenue is a system, not a sales number; today we get…
The skinny
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