Growth Architecture Part 1

What's Broken in GTM and How to Fix It · Mar 19, 2026 · 35m

Episode 46- Growth Architecture Part 1

Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues.

Louis explains why, in a change to our scheduled programming, we won’t be covering forcasting after all and instead returning to it at the end of our new topic arc, Growth Architecture, leading on from Revenue Architecture that we've been discussing recently.

Here’s the TL;DL (“Too Long; Didn’t…