Latest / What's Broken in GTM and How to Fix It
Summer Cognoscenti Series - Gerry Hill: Stop Suppressing Your TAM
Episode 58 - Summer Cognoscenti Series - Gerry Hill: Stop Suppressing Your TAM
Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues.
We close out our Summer Cognoscenti Series with Gerry Hill, VP Customer Strategy at TitanX, who returns to the show to make the case that most GTM teams are suppressing their own TAM. Here's the TL;DL: While AI has made outbound activity almost free, buyer…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.