Shows / That's What I Call Marketing
That's What I Call Marketing
That’s What I Call Marketing is the podcast for marketers who care about brand, B2B, creativity, effectiveness and the future of the profession.
Hosted by Conor Byrne, the show features real conversations with CMOs, marketing leaders, agency leaders, authors, thinkers and practitioners about what good marketing looks like in practice.
Across the episodes, we explore the ideas, decisions and tensions shaping modern marketing: how brands are built, how B2B marketing is changing, how creativity…
Episodes
That's What I Call MarketingTWICM 222: Designing An Unmistakable Brand with Georgina Leigh-Pemberton MD Turner Duckworth
Georgina Leigh-Pemberton, Managing Director of Turner Duckworth London, joins That’s What I Call Marketing to discuss how design builds unmistakable brands…
That's What I Call MarketingTWICM 221: Make Your Mark Ep 2 with Dee Cunniam of Britvic Ireland
Dee Cunniam, Head of Brand Marketing and Innovation at Britvic Ireland, joins That’s What I Call Marketing to discuss growing iconic Irish brands, leading…
That's What I Call MarketingTWICM 220: Make Your Mark Ep 2 with Stephanie Bell of Mercedes Ireland
Make Your Mark: Stephanie Bell, Head of Marketing for Mercedes-Benz in Ireland joins That’s What I Call Marketing to discuss building commercial credibility…
That's What I Call MarketingTWICM 219: Make Your Mark Ep 1 with John Kelly of Musgraves
Make Your Mark is a three-part series exploring how marketers build their careers and make a difference to their businesses, their customers and the people…
That's What I Call MarketingTWICM 218: The Singles: Grindr IRL with Madonna, ON taking On Nike, Walkers Little Moments of Joy
Bella Harrison and Ed Parkin from Tracksuit join That’s What I Call Marketing to discuss Grindr’s push into real-world experiences, On’s entry into football…
That's What I Call MarketingTWICM 217: Rich Silverstein Co-Founder of Goodby Silverstein & Partners on 40 Years in Advertising
On the day he retires from Goodby Silverstein & Partners, co-founder Rich Silverstein joins That’s What I Call Marketing to reflect on 40 years in advertising…
That's What I Call MarketingTWICM 216: Scribd CMO Gemma Craven on the Path to becoming CMO, Building Range, Reputation & Impact
Gemma Craven, Chief Marketing Officer at Scribd, Inc., joins That’s What I Call Marketing to discuss her path to becoming a CMO, the value of building…
That's What I Call MarketingTWICM 215: The Singles: Monzo’s Get Busy Living, Heinz x Heineken & is Meta X Ray‑Ban creepy?
Conor Byrne hosts another “Singles” episode with Bella and Ed from Tracksuit, using brand tracking data to unpack the biggest marketing stories of the…
That's What I Call MarketingTWICM 214: James Hurman Future Demand, Making the Commercial Case for Brand Investment
James Hurman, author of Future Demand and co-founder of Tracksuit, joins That’s What I Call Marketing to explain how brand building creates future demand, how…
That's What I Call MarketingTWICM 213: Mark Kingsley on Brands in the Age of AI
Mark Kingsley, brand strategist, designer, author and founder of Malcontent, joins That’s What I Call Marketing to discuss his book "Brands in the Age of AI"…
That's What I Call MarketingTWICM 212: Canva B2B CMO on B2B Marketing, Enterprise Growth and Building Demand
Meghan Gendelman, CMO, B2B at Canva, joins That’s What I Call Marketing to discuss B2B marketing, enterprise growth, building demand and how Canva is taking a…
That's What I Call MarketingTWICM 211: Jellyfish's Natasha Wallace On How Marketers Win with Humans & AI Without Flattening Their Brands
Natasha Wallace, Chief Solutions Officer for Strategy, Planning and AI at Jellyfish, joins That’s What I Call Marketing to discuss how brands can become more…
That's What I Call MarketingTWICM 210: The Human Cost: How Fear-Based Wellness Advertising Makes People Feel
Sarah Booth, Chief Brand and Creative Officer at Ancient + Brave, and Leanne Tomasevic, Partnerships and Strategy Director at Electric Twin, examine fear-based…
That's What I Call MarketingTWICM 209: The Singles: If Carlsberg Did Podcasts, Did Sydney Sweeney work, Norway winning the World Cup and the AI Brand Wars
In this episode of The Singles on That’s What I Call Marketing, Conor Byrne is joined by Bella and Ed from Tracksuit to unpack the biggest marketing stories…
That's What I Call MarketingTWICM 208: System 1's Andrew Tindall & Vanessa Chin: Feels Vs Deals - the real battle for Q4
What should marketers take from Cannes Lions once the presentations are over and the real work of planning for Q4 begins? In this special crossover episode of…
That's What I Call MarketingTWICM 207: Samsung Ads’ Matt Butts on Marketing Science and the Rigour Behind Better Decisions
Matt Butts, Head of Marketing Science at Samsung Ads Europe, joins That’s What I Call Marketing to discuss marketing science, incrementality, connected TV…
That's What I Call MarketingTWICM 206: Nectar360’s Amir Rasekh on Customer Insight, Retail Media and Agentic Commerce
Amir Rasekh, Managing Director of Nectar360, joins That’s What I Call Marketing to discuss customer insight, retail media, AI-powered measurement and how…
That's What I Call MarketingTWICM 205: GumGum’s Pete Wallace on Why Attention Matters More Than Ad Clicks
What does attention actually tell us about whether advertising is working? Pete Wallace, Managing Director EMEA at GumGum, explains why clicks remain a poor…
That's What I Call MarketingTWICM 204: Why Simplicity Wins in Ad Tech with Limelight Founder James MacDonald
James MacDonald, Founder of Limelight, joins That’s What I Call Marketing to discuss programmatic advertising, building a global ad tech business, AI and why…
That's What I Call MarketingTWICM 203: Julia Linehan on PR, AI Search and Why Amplification Matters
Julia Linehan, Founder and CEO of The Digital Voice, joins That’s What I Call Marketing to discuss Cannes Lions, the changing role of PR, AI search, trusted…
That's What I Call MarketingThe Singles: The hot hits of June with The World Cup, Spotify, Brew Dog & The Lotto
In the latest episode of The Singles, Conor is joined by Ed Parkin and Bella Harrison from Tracksuit to dig into four marketing stories where the headlines…
That's What I Call MarketingThe Cannes Sessions - TWICM X The Uncensored CMO
Jon Evans (Uncensored CMO) on Going Solo: Sponsorship, Podcasting as Networking & Cashflow Reality Conor Byrne chats with Jon Evans (Uncensored CMO) about…
That's What I Call MarketingThe Cannes Sessions Day 4 - Daily Round Up 25/06/2026
In this episode of the Cannes Sessions, Conor Byrne takes us through another packed day on the Croisette, starting with the CMOs in the Spotlight session…
That's What I Call MarketingThe Cannes Sessions Day 3 - Daily Round Up 24/06/2026
Cannes Lions Day 3: Moloco CMO Paul Darcy on AI Disruption, Brand vs Performance + Festival Voices & Award Highlights On day three of the Cannes Lions Festival…
That's What I Call MarketingThe Cannes Sessions Day 2- Daily Round Up 23/06/2026
Cannes Lions 2026 Day 2: Google’s Paul Limbey on AI Transformation, LinkedIn Creators & Heineken’s Bronze Lion On day two at Cannes Lions 2026 (Tuesday, 23…
That's What I Call MarketingThe Cannes Sessions - Daily Round Up 22/06/2026
Cannes Lions 2026 Day 1: Young Lions Kickoff, AI Takes Over the Croisette & Early Winners On day one of Cannes Lions 2026, host Conor Byrne covers the Young…
That's What I Call MarketingTWICM 195: LinkedIn's Ty Heath on why she will defend brand to the death
“I will defend brand to the death.” Ty Heath, Global Director of Thought Leadership at LinkedIn and Jury President for the B2B Creative category at Cannes…
That's What I Call MarketingTWICM 194: Former Dove CMO Alessandro Manfredi on Why Marketing Is Losing It's Professionalism
Former Dove CMO Alessandro Manfredi joins That’s What I Call Marketing to discuss Dove Real Beauty, brand fundamentals, AI, creative effectiveness and why…
That's What I Call MarketingTWICM 193: How Tourism Australia Became One of the World’s Strongest Brands
Tourism marketing often gets reduced to beautiful beaches, drone shots and generic aspiration. Susan Coghill has spent years proving that isn’t enough. In this…
That's What I Call MarketingTWICM 192: LinkedIn’s CMO on why Marketers Need a GM Mindset with Jessica Jensen
Jessica Jensen is the CMO of LinkedIn, but this conversation goes far beyond platform strategy or social media trends. In this episode of That’s What I Call…
That's What I Call MarketingTWICM 191: How a bank CMO builds trust with Laura Lynch
Banking is one of the hardest categories in marketing. Trust is fragile. Customer expectations are shaped by every app on their phone, not just other banks…
That's What I Call MarketingThe Singles: The hot hits of May with Lucky Saint, Lego & Entertain or Die.
The Singles is back with Tracksuit, taking some of the biggest marketing stories in culture right now and putting them under a bit more pressure using real…
That's What I Call MarketingS5Ep14: Personalisation is just good prediction with CEO James Taylor
We talk about personalisation as if it’s about the person. It isn’t. It’s about prediction.” That line sits at the centre of this conversation with James…
That's What I Call MarketingS5Ep13: Christmas in April with Pete Markey & Leanne Tomasevic powered by Electric Twin
How Brands Should Really Be Planning Christmas Campaigns What happens when you start planning Christmas… in April? In this episode of That’s What I Call…
That's What I Call MarketingThe Singles: The hot hits of April with McDonald’s, KitKat & Bieber
The Singles is back with a new line-up from Tracksuit, looking at the marketing stories everyone is talking about In this episode joined by Bella & Ed we take…
That's What I Call MarketingS5Ep12: Meet The Young Lions Headed to Cannes
The first Cannes Sessions episode of That’s What I Call Marketing is here and we kick off the series by interviewing three Irish IAPI Young Lions winner teams…
That's What I Call MarketingS5Ep11: Descript CEO on What Actually Grows A Product.
Laura Burkhauser, CEO of Descript, explains the surprising truth about what actually grows a product. Most marketing advice assumes growth comes from better…
That's What I Call MarketingS5 Ep10: Inside Saatchi & Saatchi, with CEO Claire Hollands
Inside Saatchi & Saatchi. Sit down with the CEO of one of the most iconic agencies in advertising, a name that carries both weight and expectation, to…
That's What I Call MarketingS5 Ep9: Andrew Tindall: The Creative Dividend, How Creativity Drives Profit
In this episode of That’s What I Call Marketing, Conor Byrne speaks with Andrew Tindall, Chief Growth Officer at System1, about his new publication/pdf The…
That's What I Call MarketingS5 Ep8: Synthetic Research Explained
Synthetic Research Explained, Understanding AI-Powered Audience Testing for Marketers What is synthetic research and how accurate is it really? In this episode…
That's What I Call MarketingS5Ep7: What your CFO actually wants to hear from you
What does your CFO actually want to hear from you? In this episode of That’s What I Call Marketing, Conor Byrne sits down with Michael Kaminsky former…
That's What I Call MarketingS5 Ep6: Marketing Masterclass with Marketing Leader Orla Mitchell
What does it really take to move from brand marketer to global growth leader? In this episode Conor Byrne sits down with Orla Mitchell for a candid…
That's What I Call MarketingSystem, Sizzle & Sales Impact of Super Bowl 2026 with CMO Nataly Kelly
Zappi CMO Nataly Kelly joins to talk about the Sizzle, Systems & Sales Impact of The Super Bowl. The Super Bowl is advertising’s biggest stage. $8 million for…
That's What I Call MarketingS5 Ep4: The Eye-Watering Cost of Dull Media & Creative with Karen Nelson-Field & Adam Morgan
Most advertising doesn’t fail because it’s wrong. It fails because it’s dull and dull is expensive. In this episode of That’s What I Call Marketing, Conor…
That's What I Call MarketingS5 Ep3: The Tensions Every Brand CEO Has to Manage with CMO Francois Bazini
François Bazini, CMO of Suntory Beverage & Food Europe is one of the most thoughtful brand CMOs in global FMCG François shares a rare, inside view of what it…
That's What I Call MarketingS5 Ep2: Building a New Category Around a 2,000-Year-Old Drink
What happens when a radio comedian, a senior drinks marketer, and a 2,000-year-old Roman hydration recipe collide? In this episode of That’s What I Call…
That's What I Call MarketingS5 Ep1: What KitKat Gets Right About Attention, Breaks & Consistency with Wael Jabi
Kit Kats Global Head of Marketing Shares what it really takes to build and protect an iconic global brand? In this season opener for Season 5 of That’s What I…
That's What I Call MarketingThe Singles: Don't Look Back In Anger 2025
Don't Look Back In Anger - the episode where we look back at the biggest stories we covered on The Singles and see how those brands have gotten on this year…
That's What I Call MarketingS4 Ep29: A Red Star Christmas 2025 - The Best Christmas Ads of 2025
Which Christmas ads did Irish viewers love in 2025? In this special Christmas edition of That’s What I Call Marketing, Conor Byrne is joined by Ciara Reilly…
That's What I Call MarketingThe Singles Ep12: Netflix X Spotify, Monzo taking on Barclays, Rebel X Movember
The episode begins with the new Netflix × Spotify partnership, where Spotify's video podcasts will sit on Netflix from 2026. Conor, Dan and Jasper discuss what…
That's What I Call MarketingRe-Release - Making the Guinness Christmas Ad
First Aired 23rd Dec 2023, this is the never before told story behind the making of the iconic Guinness Christmas Ad. Tom Kinsella, Damian Devaney, Mark Nutley…
That's What I Call MarketingS4 Ep28: Brand Global, Adapt Local with Katherine Melchior Ray & Nataly Kelly
CMO's Katherine Melchior Ray & Nataly Kelly dive deep into the nuances of global marketing . Both are experienced global CMOs and authors of the book 'Brand…
That's What I Call MarketingS4 Ep27: Imen Zitouni, Intact's CMO on on Building a Brand That Travels
When Imen Zitouni started out, there was no Google. She literally taught Canadian businesses how to use a mouse. Fast forward twenty-five years, and she’s the…
That's What I Call MarketingThe Singles takes on OpenAI, Tylenol & Stiller Soda
In this episode, we dive deep into the latest marketing trends and campaigns we start by discussing OpenAI's new brand campaign, evaluating its impact and…
That's What I Call MarketingS4 Ep26: Mark Ritson on The Biggest Mistakes Marketers Still Make & How to Stop
What happens when one of the world’s most opinionated marketing professors looks beyond 2025 and starts thinking about the 2030s? In this unfiltered…
That's What I Call MarketingS4 Ep25: Building the Charity Water Brand with Brady Josephson, VP of Brand & Growth
What happens when one of the world’s most innovative nonprofits starts thinking like a modern brand? In this episode of That’s What I Call Marketing, Conor…
That's What I Call MarketingS4 Ep24: The Brand Newsroom: Where Content & PR Come Together. The Building A Legacy Series
PR isn't dead—it's evolved. And most brands are still playing by the old rulebook. In this episode we sit down with three communications leaders to dissect how…
That's What I Call MarketingS4 Ep23: AI & The Evolution of Search, Building A Legacy Series
PR has always been about influence. Coverage, credibility, shaping the conversation. But in 2025, PR is becoming something bigger: the infrastructure that…
That's What I Call MarketingThe Singles Ep10: Is Brewdog Done? Will Diageo & Indeed drive efficiencies? TayTay & Travis Love Brand & Gordon & BK Collab.
Discover the challenges and strategies of leading brands such as Diageo and Indeed in navigating marketing spend and efficiency. Explore the rise and fall of…
That's What I Call MarketingS4 Ep22: Sir John Hegarty on The Business of Creativity
An in-depth conversation with the legendary Sir John Hegarty. Renowned for his groundbreaking work in advertising, Sir John shares his invaluable insights on…