TWICM 216: Scribd CMO Gemma Craven on the Path to becoming CMO, Building Range, Reputation & Impact

That's What I Call Marketing · Sep 21, 2026 · 44m

Gemma Craven, Chief Marketing Officer at Scribd, Inc., joins That’s What I Call Marketing to discuss her path to becoming a CMO, the value of building experience across different areas of marketing and what it takes to reshape brands, teams and reputations.

This episode explores how a varied career across PR, social media, technology, agencies, consultancy and in-house leadership gave Gemma the range required to lead marketing across Scribd, Everand, Fable and SlideShare. It is an honest conversation about career choices that did not always make immediate sense to other people.

In this…