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TWICM 203: Julia Linehan on PR, AI Search and Why Amplification Matters
Julia Linehan, Founder and CEO of The Digital Voice, joins That’s What I Call Marketing to discuss Cannes Lions, the changing role of PR, AI search, trusted sources and why amplification matters for marketers today.
This episode explores how brands, agencies and marketing leaders need to think about discoverability in a world where search, AI, content and credibility are all changing at pace.
In this episode, we cover:
– Why The Digital Voice describes itself as an amplification partner, not a traditional PR agency
– How AI search and LLMs are changing the value of trusted, published content…
The skinny
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