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System, Sizzle & Sales Impact of Super Bowl 2026 with CMO Nataly Kelly
Zappi CMO Nataly Kelly joins to talk about the Sizzle, Systems & Sales Impact of The Super Bowl.
The Super Bowl is advertising’s biggest stage. $8 million for 30 seconds. Cultural noise at maximum volume. Celebrities everywhere. Music in almost every ad.
But once the spectacle fades, one question remains: which ads actually drove impact?
In this episode, we unpack the Zappi Super Bowl 2026 report (check it out here) built from testing every ad live with 20,000 American category buyers and benchmarking them against the top 100 performing TV ads in the US.
We explore:
– Why emotional response…
The skinny
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