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The Singles: The hot hits of June with The World Cup, Spotify, Brew Dog & The Lotto
In the latest episode of The Singles, Conor is joined by Ed Parkin and Bella Harrison from Tracksuit to dig into four marketing stories where the headlines only tell part of the story.
The episode starts with the FIFA World Cup and what it could mean for soccer in the US. Major League Soccer still has a long way to go versus the NFL, NBA and MLB on awareness, but Tracksuit data shows consideration is already moving in the right direction. The conversation gets into younger audiences, affluent consumer skews, regional growth and why feeling “for people like me” matters so much in sports…
The skinny
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