Latest / That's What I Call Marketing
S4 Ep23: AI & The Evolution of Search, Building A Legacy Series
PR has always been about influence. Coverage, credibility, shaping the conversation. But in 2025, PR is becoming something bigger: the infrastructure that powers discovery itself.
In this episode of That’s What I Call Marketing, we unpack the collision of PR, SEO, and brand building in the age of AI search. Google’s AI Overviews, ChatGPT, and other tools are no longer sending users to ten blue links. They’re generating answers directly in the results. And those answers don’t come from nowhere.
Research shows that 89% of AI summaries trace back to earned media sources. Trusted outlets…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.