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S5Ep13: Christmas in April with Pete Markey & Leanne Tomasevic powered by Electric Twin
How Brands Should Really Be Planning Christmas Campaigns
What happens when you start planning Christmas… in April?
In this episode of That’s What I Call Marketing, Conor Byrne is joined by Pete Markey (former CMO of Boots, Marketing Week Marketer of the Year) and Leanne Tomasevic (Insights Lead at Electric Twin) to explore how brands should approach Christmas advertising — using real-time synthetic audience insights.
Instead of guessing what consumers want, this episode puts Electric Twin’s platform to the test live, revealing how marketers can simulate audience reactions, test ideas, and…
The skinny
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